The reaction is usually the same, whether you duck hook your drive into a pond 30 yards off the fairway or catch a wedge a bit heavy and dump into a greenside bunker. Odds are, you're either slamming the club into the turf or tossing it somewhere in the vicinity of your bag. Always the club's fault, right? Well, in some cases, that might actually be true.

If you buy a set of clubs at any major golf shop, you're getting mass-produced irons and woods that often fit only five to 10 percent of the golfers who use them. Think about it -- there's no way a 6-foot-2, 220-pound man should be swinging the exact same sticks someone 5-10 and 170 pounds uses.

And if a club doesn't fit you -- be it shaft flex or length, club-face loft or even grip size -- it's going to affect the way you swing through the ball.

Enter Doug Quirie and Andy Rubin, the club-making masterminds behind Golf Solutions of Texas, a company that uses swing-analyzing technology to craft the perfect set of clubs to every individual swing.

Quirie and Rubin bring the same type of personalized, down-to-the-millimeter fitting services to the average golfing public that any pro golfer receives from his or her club outfitter.

"Club fitting is just as important for the 35-handicapper," Quirie said, "as it is for the scratch golfer. Maybe even more so."

Many companies do indoor swing analysis. Golfers will hit into a net, and a computer system uses that snap-of-the-fingers ball flight to predict what the rest of the shot will look like, but Rubin and Quirie do it differently.

They set up shop at the Joe Caruso Golf Academy on Blanco Road and have an outdoor fitting center where golfers hit actual shots. Using a FlightScope launch monitor, which utilizes Doppler tracking technology, they are able to observe the entire ball flight, spin rates and launch angles.

After that analysis, Rubin is able to make recommendations for the type of club heads, shafts and balls conducive to each person's swing.

"We're putting together an entire bag for the customer, where all 14 clubs mean something," Rubin said. "That allows them to play to the best of their ability."

Once the components are ordered, Quirie will build them to specifications in his shop. They offer only major brands such as Callaway, TaylorMade and Adams Golf.

"We carry what everybody would want," Quirie said.

Still, this is a relatively untapped resource, mostly because people don't see it as a feasible possibility -- either because they don't know the service exists or because they believe the cost will be too great.

In reality, you will only pay a small percentage more for the clubs Quirie and Rubin design for you than you would pay for a set at a chain golf store. They charge a reasonable fitting fee, and their prices for the club components stay competitive because of the demands of the Internet.

And the benefits are exponential.

"Bags are evolving, and they are different for every single person," Quirie said. "If you buy off the rack, the clubs aren't going to fit you properly, no question. Here, you're getting a better product."