In India, the recognized body of professional golf PGTI (Professional Golf Tour of India), have declared that they have signed a 3 year partnership deal with the television channel Ten Golf, to be launched next month.
The channel, which is exclusive for golf, is owned by the Taj Television Ltd, and allows Ten Golf the television rights for all Professional Golf Tour of India sanctioned championships both within and outside India from 2012 to 2014.
Speaking on this development, the chief executive officer of Taj Television India Atul Pande said that their succssful broadcast strategy of taregtting viewers with dedicated sports channels had led to the thought of this exclusive golf channel.
Their tie up with Professional Golf Tour of India will help to strengthen the Indian tour. Ten Golf will work intimately with European Tour and Asian Tour to add top class golf action for television viewers in India as well as the sub-continent.
When the channel launches next month, it will be telecasting a weekly show called ‘Inside the PGTI’. This show will be highlighting the top golfing action from PGTI championships. It will also feature interviews with golfers on the Professional Golf Tour of India circuits, such as Jeev Milkha Singh
They also have the rights to all PGA Tour events, including the US Open and the up and coming Masters – its just a shame that no Indians feature amongst the favourites in the latest Masters golf betting odds.
The port folio of Taj Television includes channels like Ten Sports, Ten Action+, Ten HD and Ten Cricket that reaches hundred million households in India.
The director of PGTI Padamjit Sandhu said that professional golf in India has been a firm positive growth in the past few years under PGTI. Today, they are at a phase where it is quite important for them to exhibit the depth if Indian talent and their achievements along with the help of an electronic medium.